FOR THE PROFESSIONAL WHO REFUSES TO COMPROMISE
Most retail products are built for broad distribution. This one isn't.
Proformula is distributed exclusively through approved professional partners — lash technicians, brow artists, PMU professionals, and salon owners who are as deliberate about what they stock as they are about their work. If that's you, this is where you start.
WHAT YOU'RE ACTUALLY GETTING
Stock it at wholesale. Retail at a fixed RRP. Sell two units and your initial investment is recovered. The rest, is yours.
The product integrates into your service — which means it doesn't sit on a shelf waiting to be noticed. It becomes part of what you already do.
You get exclusive access to professional photography, marketing assets, and scripts that make the recommendation feel natural. Not salesy. Not forced. Just the right thing to tell a client who asks what they should be using at home.
THE 90 DAY BUYBACK
Not a promise. A guarantee. If it isn't working in your business within 90 days, we'll buy the stock back. Simple.
WHO THIS IS FOR
Lash technicians. Brow artists. PMU professionals. Salon owners running a team. Solo operators who want high-margin retail without added complexity.
If you've been looking for a product you can recommend without hesitation — one that won't show up cheaper online the next day — this is it.
You've been burned before. A brand that discounted heavily, undercut your retail price, or moved into direct consumer sales six months after you started stocking them. In this industry, most serum brands do all three.
Proformula is built differently. We don't sell direct to consumers. We're not on Amazon. We're not in Chemist Warehouse. Two structured promotional periods per year — Black Friday and one additional. No flash sales. No exceptions.
Your margin and your client relationship are protected by design.
PROFESSIONAL PARTNER APPLICATION
We partner with professionals who prioritise formulation integrity, client trust, and long-term results.